Last fall I stopped talking about the economics of gender, and began talking about the economics of sex. It was wonderful.
So much can be discussed under the rubric of economics of sex. Take, for example, the pick-up artist phenomenon, described in books like The Game. It's like Cesar Millan's Dog Whisperer books, urging men to be alphas, take a leadership role, and ignore begging and requests for attention. The major difference as far as I can see is that pick-up artists aim to make women come to bed, rather than dogs come to heel.