I look in my garage and admire the lovely lines of my MX6. But it's a 21 year old car that I'm using for my daily driver, and I really should get a new car. But what sort of new car? Sometimes I look at the new MX5 and the Toyobaru twins, but........no. Both are close, but neither is quite right for me.
Suppose they came out with some really cool new stuff that everybody just had to buy. So everybody went out and bought it. Production and employment would increase to meet the increased demand for that cool new stuff. Aha! Maybe that's why the recovery from the global recession was so slow. They simply didn't come up with enough stuff that was cool enough and new enough that people really wanted to buy it! Bingo!